Every parent experiences the typical scene in a store where their child is in serious distress over candy. While this is a very frustrating scenario for every parent, it is a situation welcomed by store owners. Why is this? It is in most cases a guaranteed snack sale. Parents openly buy the candy to avoid the embarrassment of their child throwing a fit. Placing candy at registers and other visible locations is an easy way to turn a profit on snack items. The more visible the treats are, the more likely they are to be purchases. Little ones tagging along for shopping commonly get snacks bought for them even when they are not getting noticed. Parents often stop by the local convenience store and make the purchase as a reward or as a way to satisfy children on trips. Your business is more likely to have repeat customers if this good is on hand. With the right placement and a little help from visiting children, candy can be a very profitable store item.
Using Retail Packaged Candy to Encourage the Sale of Additional Goods
The placement locations of retail packaged candy determines how many little shoppers notice their favorite treats. Candy needs to be placed at a level that matches their height. This puts the items in direct sight and makes the above scenario more likely. You can increase sales by also placing candy next to foods and beverages typically purchased for children. The more visible these goods are, the more often they will be bought for individuals of all ages. Children are the driving force for candy sales and should be the main target when selecting snack locations. By using candy for cross promotional sales, you can also encourage the purchase of other goods. Pricing also makes a difference. If an item is over a few dollars, parents are more likely to say no. Keep the pricing low enough that it is appealing and still profitable. Customers will buy more if they do not have to spend a large amount of money for each item.
Wholesale Candy: Low Cost Products That Still Draw Attention
Most children do not care about the brand of candy bought. They simply want candy. You can lower the price paid for goods and still make the sales. Wholesale candy is not as budget straining and actually leaves room for higher product earnings. Buying in bulk reduces the cost per item. Your business will earn more while charging the same price to customers. If you have ever watched a child in action, they are not whining because they want a particular brand of candy. Their attention was grabbed by the candy itself. It really does not matter as long as they get something. This provides a unique advantage to store owners. They can buy a lower priced quality product that grabs the attention of every shopper. If your business is not already taking advantage of the benefits that come along with marketing candy to mom’s little helpers, you are truly missing out. With less money and some strategic marketing, you can drastically improve sales of this traditional snack product.